The start of the technological year 2026 couldn’t have been more spectacular. Gigabyte has officially launched a campaign that leaves no doubt – a new era of gaming performance is here. At the ongoing CES 2026 event, we will see the unveiling that every gaming enthusiast has been waiting for – the flagship Gigabyte Aorus RTX 5090. However, this teaser comes at a time when the hardware market is struggling with conflicting reports and facing questions about actual availability.
Gigabyte Aorus RTX 5090 as a technology giant
The first leaked images and official hints suggest that this new Gigabyte Aorus RTX 5090 will not just be an evolution, but a pure demonstration of the power of Blackwell architecture in a form never seen before. The card is expected to feature a redesigned Windforce cooling system with a new generation of bionic fans designed to handle graphics card TDPs exceeding 500 W (with peaks potentially reaching even higher).
Cooling will be key for this Gigabyte Aorus RTX 5090. The use of GDDR7 memory and PAM3 encoding requires extremely precise heat dissipation from modules operating at record frequencies. Gigabyte will apparently once again rely on a massive vapor chamber and a design that can take up to four slots on the motherboard.
Contrast with reality: GPU production drops by 40%
However, this is where we come to a point that honestly surprised us in the editorial office. As we recently informed you, our sources have confirmed that NVIDIA is planning a drastic reduction in gaming GPU production for 2026, with talk of a drop of up to 40%. The goal is to free up TSMC’s capacity for AI accelerators, which are more financially lucrative for the company.
In this context, the announcement of this Gigabyte Aorus RTX 5090 seems a bit like a double-edged sword. On the one hand, we have shiny marketing and the promise of brutal performance, and on the other hand, the threat that this card will be virtually unobtainable for ordinary mortals in 2026. Gigabyte is trying to keep the hype going, but the reality of production lines may cause this RTX 5090 to become a “paper dragon,” a product that exists in benchmarks but not on store shelves.
What does the user community say about this?
User opinions on forums such as Reddit and Discord are extremely pragmatic, even skeptical, this year. The era of blind enthusiasm for every new megahertz is clearly over. The main currents of opinion can be divided into three groups:
- Price pessimism: “If NVIDIA cuts production by 40%, the price of the Gigabyte Aorus RTX 5090 will skyrocket on the first day. Scalpers are already celebrating,” writes one user. The community fears that the recommended price (MSRP) will be just an unrealistic number on paper.
- Energy fatigue: Many are asking where the limits are. Do I need a new electrical connection for the Gigabyte Aorus RTX 5090? 500 watts just for graphics is crazy these days, according to discussions under the teaser.
- Hunger for innovation vs. real need: Some enthusiasts are looking forward to the new model of this RTX with PCIe 5.0 and DLSS 4, but most are asking whether their current RTX 4090 is already sufficient for today’s games.
Conclusion: A masterpiece at the wrong time?
Gigabyte has done a great job in the field of engineering, there’s no doubt about that. The Gigabyte Aorus RTX 5090 will undoubtedly be one of the most powerful consumer cards the world has ever seen and the technological pinnacle of current architecture. It shows us how far the performance limit can be pushed when top-of-the-line cooling is combined with the most advanced memory available today.
The question remains, however, whether in 2026, marked by 40% cuts in production, this product will serve only as a marketing flagship for a select few. If concerns about availability are confirmed, for most gamers, this card will remain more of a technical curiosity than a real improvement to their PC builds. The coming weeks will show whether Gigabyte can meet demand or whether the new RTX 5090 will become a scarce commodity immediately after its official launch.
Explore the available products featuring the GeForce RTX 5090 and discover top-tier performance in every category.